DIGITAL MARKETING FREE WORKSHOP
Hi guys, next June 20, our friends from Digital Box will hold a free workshop on digital marketing here at Algri Coworking Barcelona.
We leave you some information about the event.
If you have more questions or would like to participate, get in touch here
It is estimated that three quarters of the total Internet population (more than 4 billion) will be “Mobile-only” by 2025. The 4 main messaging applications: WhatsApp, Facebook Messenger, WeChat, Viber, have exceeded by the amount of Active users that 4 main social applications: Facebook, Twitter, LinkedIn, Instagram. Access to social networks by mobile is growing strongly: 2.56 billion users worldwide, 28 million are Spaniards who access Facebook, from a tablet or smartphone, at least once a day. Facebook itself focuses on Artificial Intelligence and ChatBot to develop attractive brand experiences based on conversations. The commitment of the client becomes innovative, interactive and predictive.
Among the tools, strategies and cases of success, the workshop aims to analyze these trends, which leads to understand a new vision of the market that arises from the convergence of Mobile, Social and AI.
WHAT ARE WE TALKING ABOUT
Commitment to the customer and digital marketing. Mobile marketing: scenario and strategies. Emotional and attractive content: visual and vertical video narration. Conversational marketing: chatbots and natural language conversation streams (NLP)
WHAT YOU WILL LEARN
The aim of the workshop is to guide the participants towards the discovery of an operational model designed to implement innovative digital marketing strategies that exploit artificial intelligence, the Smartphone and the power of social networks in an integrated and convergent manner.
WHO IS DIRECTED
It is designed for marketing and communication professionals, for those who work in communication agencies, classical and digital, for internal marketers, social network managers and independent professionals.
At the end of the workshop, participants can download a summary of the presentation and the most interesting slides of the exhibition, together with a StoryTelling from the same workshop.
The Digital Box
Company specialized in the development of advanced artificial intelligence technologies, but accessible to all, to create platforms that accelerate business growth in the marketing, communication and corporate services sectors. One of them is ADA, the solution for Mobile Marketing enhanced by elements of Artificial Intelligence, which contains all the necessary tools to create, distribute and measure attractive and effective communication campaigns.